deathmatch... did you lose your head? LOL

I always tought games-site have a responsability towards their readers, i mean if you are a webmaster of such a big international network like IGN or G4TV you work for gamers and you have to catch their attention in a smart way. Today I'v realized I was wrong. To what I've seen people is ready to cast its vote in order to say its opinion even on nonsense. lol
The worse side of this issue is the so called 'Videogame Deathmatch: Best Franchise'. I have no words left to describe this useless matter. Ok the idea is pretty good, but I really don't understand the criteria of this fight. wanna en example ? Resident Evil vs pac-man, or Gears of War vs Fallout. To give you the full perspective of the results just have a look at the official contest. Does it have any sense to you?
The funny thing is game developers support this kind of shit. Rod Fergusson, Executive Producer of Gears of War 3, tweets and promises 30x bonus XP on gears 2 if the game win its match. Luckly they lost ^__^
Sorry for my lack of humor but if it was a joke it's useless, if it was such a form of advertise it's quite mediocre.